{"id":466,"date":"2026-07-09T20:44:49","date_gmt":"2026-07-09T20:44:49","guid":{"rendered":"https:\/\/marketrelocationreport.com\/?p=466"},"modified":"2026-07-09T20:44:49","modified_gmt":"2026-07-09T20:44:49","slug":"gsa-taps-white-house-design-team-to-revamp-login-gov","status":"publish","type":"post","link":"https:\/\/marketrelocationreport.com\/?p=466","title":{"rendered":"GSA taps White House design team to revamp Login.gov"},"content":{"rendered":"
\n

Login.gov, the government\u2019s identity-proofing platform housed within the General Services Administration, is collaborating with the National Design Studio to enhance the user experience of millions of Americans who regularly use the shared service.<\/p>\n

Read more HUD\u2019s tech chief appears headed for Interior<\/a><\/p>\n

The collaboration aims to \u201cmake it easier for people to access government services, while operating with privacy, transparency, and security at the core of everything we do,\u201d according to an internal email sent to staff Tuesday by Greg Hogan, acting assistant commissioner of Login.gov, and obtained by Nextgov\/FCW.<\/em><\/p>\n

Currently, more than 100 million Americans have accounts through Login.gov to access a variety of government services like Social Security accounts, unemployment insurance, passport services and more across 50 states and agencies.<\/p>\n

The National Design Studio was stood up via an August 2025 executive order to improve how Americans experience and interact with government agencies online and in-person. Housed within the Executive Office of the President and headed by Joe Gebbia, the National Design Studio has collaborated with several agencies across government, including on a major effort with the Office of Personnel Management to make federal retirement applications fully electronic.<\/p>\n

Per Hogan\u2019s email, \u201cND Studio has drafted a proposed set of changes that will help modernize and streamline the sign up, sign in, and identity proofing process.\u201d Hogan makes clear that while National Design Studio is providing a service to Login.gov, it \u201cdoes not oversee or operate\u201d the service, nor is it \u201cbuilding a replacement Login.gov website.\u201d<\/p>\n

Read more DOD\u2019s CIO says it\u2019s time to rethink the Pentagon\u2019s technology playbook<\/a><\/p>\n

The National Design Studio instead built a separate \u201cexperimental version\u201d of the site to test different design concepts and improvements that it pitched to leadership.<\/p>\n

\u201cThe ND Studio will have resources available to support us in real-time thinking through these immediate changes and identifying areas where their expertise would be beneficial for the long term,\u201d Hogan said in the email. \u201cI believe our combined skills can greatly benefit the American public.\u201d<\/p>\n

\u201cOur team at GSA remains responsible for every change made to the service. Any proposal must go through our normal reviews for engineering, security, accessibility, privacy, compliance, performance, and product before it gets shipped to users. We\u2019ll implement only changes that improve the user experience and meet our standards,\u201d he added.<\/p>\n

Read more No more paper: Navigating OPM\u2019s new digital retirement process<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The collaboration is aimed at making the government’s identity platform easier to use while leaving decisions about what changes get implemented to GSA.<\/p>\n","protected":false},"author":1,"featured_media":445,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"\nGSA taps White House design team to revamp Login.gov - Market Relocation Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketrelocationreport.com\/?p=466\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GSA taps White House design team to revamp Login.gov - Market Relocation Report\" \/>\n<meta property=\"og:description\" content=\"The collaboration is aimed at making the government's identity platform easier to use while leaving decisions about what changes get implemented to GSA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketrelocationreport.com\/?p=466\" \/>\n<meta property=\"og:site_name\" content=\"Market Relocation Report\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-09T20:44:49+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/marketrelocationreport.com\\\/?p=466#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marketrelocationreport.com\\\/?p=466\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/marketrelocationreport.com\\\/#\\\/schema\\\/person\\\/19c060c848a41baec5bd9c5b313f46d9\"},\"headline\":\"GSA taps White House design team to revamp Login.gov\",\"datePublished\":\"2026-07-09T20:44:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/marketrelocationreport.com\\\/?p=466\"},\"wordCount\":414,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/marketrelocationreport.com\\\/?p=466#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/marketrelocationreport.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/2d58b5422b7d199c1c8fe7b278e0d215.jpg\",\"articleSection\":[\"Tech\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/marketrelocationreport.com\\\/?p=466#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marketrelocationreport.com\\\/?p=466\",\"url\":\"https:\\\/\\\/marketrelocationreport.com\\\/?p=466\",\"name\":\"GSA taps White House design team to revamp Login.gov - 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